A recent white paper titled “Social Media: Embracing the Opportunities, Averting the Risks,” came out of a study conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009. A total of 438 randomly selected management, marketing and human resources executives within companies across the United States completed the online survey, providing a statistical reliability of +/-4.8 percent at the 95 percent confidence level. The data showed:
• 81% believe social media can enhance relationships with customers/clients
• 81% agree it can build brand reputation
• 69% feel such networking can be valuable in recruitment
• 64% see it as a customer service tool
• 46% think it can be used to enhance employee moral
Which is important to you? What are the best strategies for implementing social media? Defining and refining your goals is step one to crafting an effective Social Media plan.