Search Engine Optimizers and Social Media Experts alike have been saying for some time now, that it appears that Social Media influences Google placement. Now we have confirmation of that from Matt Cutts the face of Google. And surprise, surprise it mimics their algorithium for Page Rank. Quantity is not enough you must look at quality, and you must be a trusted source. So building business followers in both Facebook and Twitter must make sense and be related to what you do. Using good common sense with Google has always been a rule of thumb for us and now that continues into social media.
Listen to the specifics in this video from Matt Cutts .