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Local Listings – More Important Than You Think

Google is doing a very smart thing with their local listings. They are now showing up if you type in certain general keywords. Type accountant into Google and halfway down the page you will see local accountant listings. It makes perfect sense. These listings are free and come from the Google local listings. The good news is that you can alter the listing so that you stand a better chance of showing up for those terms. If you have not claimed your listing you need to do it. Find it in the listings and click on claim it or edit it. If you have claimed it already but only added one category you need to go back in and add up to 5 categories. While you are there, make sure your description contains your services and some of your keywords. Add your hours, specialties, images, anything you can think of that will educate the user and also Google in what you do. Think about offering a coupon. And get some reviews. Reviews can make a big difference on where you show up in local listings.

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