Do either of these scenarios sound familiar to you?
Scenario #1: You are a very busy business owner who barely has time to search for anything on the Internet- let alone sit down and write a blog post that will be seen on a wide scale.
Scenario #2: You have taken up valuable time to write what you consider to be a masterpiece in your industry- and nobody reads it.
For any business owner, having a company blog is becoming a standard in most Social Media Marketing plans. The benefits of smart business blogging include a better connection to your customers, stronger branding, and more consistent communications…which can result in increased traffic to your site which can mean: more business.
We are finding the “just put it out there and they will come” approach to Social Media is not the best strategy when it comes to getting the most out of your investment of time and money. One very important step to your campaign strategy is to optimize your blog. There are several ways to do this- and it really is not as complicated as you think.
I am launching a series of posts dedicated to helping you understand different tools and techniques that are used to make sure your blogging efforts do not go unseen.
Blog Optimizing Tip #1: Keyword Research.
Your choice of words is critical- particularly in the title. When you sit down to write, ask yourself “What words would my customers use to search this topic”– and be realistic. For instance, if you own a bakery and you are doing a post on current wedding cake trends- a bad title would be “Some of my favorite styles” . Perhaps a better, (though less personal) title would be: “Best Wedding Cake Ideas” (or something similar to that).
You want to think about who your customers are and what they search for. I know this seems like common sense, but you would be surprised by how many bloggers miss an opportunity to be found online just because they did not think about the keywords in their title.
Take a few moments to do keyword research before every post. I cannot tell you how much this quick and easy step will help you become a better blogger and see more satisfying results.
Google’s Keyword Tool is one of the best ways to conduct your keyword research (and it is free & easy to use). Type in the topic you want to blog about in the “word or phrase” field (ex/”Wedding Cakes”) and it will pull up the most searched for terms relating to that topic.
Something to keep in mind: The higher searched terms are more competitive and the “big fish” out there may have a lock on those words (this means you won’t see as much traffic because your blog post could end up on page #256 of Google if you only focus on highly competitive keyword). You might be better off using a slightly less competitive term- use your best judgement. The more you practice this- the better judgement you will be able to use when choosing your keywords. If you want to explore other options there are lots of great tools out there to explore. Here are a few to get you started: Wordtracker; WordStream; Google Suggest; Thesaurus.com
Here is an excellent video tutorial that breaks down the ins and outs of using Google’s Keyword Tool
I will be doing a series of posts dedicated to sharing the best ways to optimize your blog so you can enjoy increased (and more qualified) Web traffic to your site. Check back for my next tip!