The Buzz……Facebook “Deals” Increases Engagement with Mobile App Users

Image Credit: Facebook.com

Businesses and consumers are benefiting again through Facebook.  It began with the Business Page; then Facebook Ads; then Facebook Places took interactions to a new level with mobile device users.  Now we have Facebook Deals open to some businesses who have claimed their page in Facebook places.

So here’s how it works: You create a “Deal” for your customers and it will appear on their mobile phones when they are near your location- they can take advantage of the deal when they check in on Facebook.  We love that it is currently free for businesses to use- and can be an excellent way to reward Facebook users and build great buzz for your business!  The more value you give your customers, the more buzz your deal will generate.

Depending on your marketing goals, there are four types of deals for you to consider:

Individual Deals

  • Simple, easy to follow
  • Great way to get people into your store or get rid of excess inventory
  • Perfect if you want to offer a one-time deal
  • Flexible – can be used on new and current customers.
  • Examples: Offer a 40% Discount, or a free gift with a purchase from your store, or complimentary appetizer at your restaurant with the purchase of a dinner, etc.

Loyalty Deals

  • Rewards your most loyal customers
  • This deal is claimed by customers after a certain number of check-ins (no fewer than two and no more
  • than 20 check-ins)

Friend Deals

  • Goal is to provide a deal to a group of people
  • Can offer discounts to groups of up to 8 people when they check in together.
  • Great viral exposure for your business because it requires customers need to share you deal with their friends and family

Charity Deals

  • Builds awareness
  • Builds appreciation with your customers- it shows you care about your community
  • You will make a donation in the amount of your choice to the charity of your choice each time someone claims your deal.
  • This is a great way for your business to give back

Here are Facebook’s recommendations when creating your Deals:

Offer your customers a lot of value
Example- offer a 10% – 50% discount or a gift with purchase that is of equal or greater value than the customer purchase amount.

Keep Your Copy Short, Simple and to the Point! The easier for your consumers to read and understand, the more successful your deal will be. Stay away from wordy titles and descriptions.

Avoid “deal fatigue” ! Running too many deals at the same time may be confusing for your employees and customers. Deals that run too long may become irrelevant and may be viewed as readily available discounts that
don’t drive people’s intent to purchase. In addition, pay attention to the number of deals that you run.
Running too many deals at the same time may be confusing for your employees and customers.

To create your deal: Make sure that you have claimed your business on Facebook Places. If you are eligible, you should see a “Create a Deal” button on the top right corner.   At this time, deals are only available to a limited set of businesses in the US. If you are part of the initial beta, you’ll notice a “Create Deal” button at the top right of your Place. If you are not- don’t worry!  Facebook is committed to bringing this opportunity to everyone and we will keep you posted!

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