Archive for Facebook

Keep This Handy: The Ultimate Facebook Page Dimensions Cheat Sheet [INFOGRAPHIC]

Keeping up with all of the recent changes to Facebook’s business pages could make a person’s head spin! Good thing we came across this handy infographic from DreamGlow that keeps all of the important info in once place.

Whether you are creating a Facebook ad, profile picture, thumbnail, cover photo, writing copy or uploading a video- this time saving guide tells you everything you need to know. So Bookmark it, Pin it, Tweet it, post it to your profile….do whatever you need to do to keep this handy. Trust me, you will use it.

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New Look for Facebook Pages

We have been helping our clients prepare for March 30th, when Facebook automatically switches the look of Facebook pages to the new TimeLine layout.

Thanks to Mashable.com for this comprehensive description of changes.

Updated Look and Feel

The format of Timeline for brands is quite similar to Timeline for personal profiles. It employs a cover photo at the top of the Page, and the Page is separated into two main columns by a dividing line, which represents the passage of time. This format provides brands with new options for self-expression: They can outline their corporate history with milestones (such as product launches, store openings, etc.) to construct a narrative for their audience.
Reduced Tab Visibility

The new Timeline format does not have the left-side panel of links, which could include hundreds of different tabs. While applications still exist, they’ll display differently, in rectangular panels underneath the cover photo. The width of the Timeline and the space allocated for native apps like Photos means that only three tab panels are viewable at any given time. To see more, users must expand the tab panel by clicking a drop-down box.
No Default Landing Page

With the new Timeline Page format, you will no longer be able to set a default landing Page, a favored feature for many savvy brands. The option was one of the primary ways to control the first (branded) impression a user encountered. Since there are no more tab Pages, there is no way to set one as a default. This will drastically change user impressions when they first visit a brand’s Timeline Page.
Recommendation:You will need to apply new and careful attention to all the top messages in the Timeline, as they will be the first objects seen by visiting users. Likewise, Facebook ads for brands will become ever important, as ads will be one of the major ways brands on Facebook can control a user’s experience. Setting up an advertising campaign for a Facebook promotion or new application will be the only way to guide new and clicking users directly to that application (as landing on this Page cannot be achieved by default).

New Way to Feature Content

One major new feature that marketers will love is the ability to “pin” certain posts to the top of the Timeline. Similar to marking a blog post “sticky,” so that it remains at the top of a blog for a specified period of time, pinning a post to the top of Timeline allows it to precede any other content. A pinned post is distinguished by a small, orange flag. Brands can pin only one item at a time, and the pinned item then exists in two locations — as the top item on the Timeline itself, as well as within its chronological place. Once unpinned (which happens automatically when a new item gets pinned, or the item has been pinned for more than seven days), the post remains in the chronology of Timeline posts, but there is no visual history that it was pinned in the past.

Current Tab Content and Applications Become Outdated

The new Timeline layout displaces Facebook’s existing Page tab configuration (including a tab’s 520-pixel width), and replaces it with a new 810-pixel layout. As a result, existing Page tab content will look centered in the middle of the 810-pixel layout without any adjustments. All applications that remain on a brand’s Page will need new application icons (the new dimensions are 111×74).

Private Messages Between Brands and Users

Finally, brands will be able to send and receive private messages with users. This allows for much deeper consumer interaction, and will also enable Page managers to take extended customer inquiries off the Timeline and into a private message.

 

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Facebook’s New Business Page Tip #1: How to Login as Your Business Page

There has been a great deal of chatter about the sweeping changes Facebook has made to Business Pages this month.  Our clients have so many questions about this that we are planning to devote a series of posts to answering them- one post at at time.

With some assistance and explanations from savvy bloggers like JohnHaydon.com, we have realized that in the case of Facebook’s New Business Page Layout- change is good!

Facebook’s New Business Page Layout Tip #1: How to Login and Interact as Your Page

Business Page admins now have the ability to shift/toggle from their personal Facebook Profile to “Page Mode” and interact with other Business Pages as their Business Page.  This is probably the most significant new feature of the new pages launched this month.  What does this mean for you?

  • You can now log in as your page and “Like” other pages and interact with them just as you would from your personal profile.
  • Note: Pages cannot interact with personal profiles unless the profile’s privacy settings are wide open.
  • FAQ: Can I use a separate email and password to use Facebook as the Page I admin? Not at this time. In order to use Facebook as your Page, you must first log in to your personal profile, and then select the option to use Facebook as your Page.

How to do it?  Watch the video below! Got  more questions about the new Facebook page layout? Post them and we find the answer!

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The Buzz……Facebook “Deals” Increases Engagement with Mobile App Users

Image Credit: Facebook.com

Businesses and consumers are benefiting again through Facebook.  It began with the Business Page; then Facebook Ads; then Facebook Places took interactions to a new level with mobile device users.  Now we have Facebook Deals open to some businesses who have claimed their page in Facebook places.

So here’s how it works: You create a “Deal” for your customers and it will appear on their mobile phones when they are near your location- they can take advantage of the deal when they check in on Facebook.  We love that it is currently free for businesses to use- and can be an excellent way to reward Facebook users and build great buzz for your business!  The more value you give your customers, the more buzz your deal will generate.

Depending on your marketing goals, there are four types of deals for you to consider:

Individual Deals

  • Simple, easy to follow
  • Great way to get people into your store or get rid of excess inventory
  • Perfect if you want to offer a one-time deal
  • Flexible – can be used on new and current customers.
  • Examples: Offer a 40% Discount, or a free gift with a purchase from your store, or complimentary appetizer at your restaurant with the purchase of a dinner, etc.

Loyalty Deals

  • Rewards your most loyal customers
  • This deal is claimed by customers after a certain number of check-ins (no fewer than two and no more
  • than 20 check-ins)

Friend Deals

  • Goal is to provide a deal to a group of people
  • Can offer discounts to groups of up to 8 people when they check in together.
  • Great viral exposure for your business because it requires customers need to share you deal with their friends and family

Charity Deals

  • Builds awareness
  • Builds appreciation with your customers- it shows you care about your community
  • You will make a donation in the amount of your choice to the charity of your choice each time someone claims your deal.
  • This is a great way for your business to give back

Here are Facebook’s recommendations when creating your Deals:

Offer your customers a lot of value
Example- offer a 10% – 50% discount or a gift with purchase that is of equal or greater value than the customer purchase amount.

Keep Your Copy Short, Simple and to the Point! The easier for your consumers to read and understand, the more successful your deal will be. Stay away from wordy titles and descriptions.

Avoid “deal fatigue” ! Running too many deals at the same time may be confusing for your employees and customers. Deals that run too long may become irrelevant and may be viewed as readily available discounts that
don’t drive people’s intent to purchase. In addition, pay attention to the number of deals that you run.
Running too many deals at the same time may be confusing for your employees and customers.

To create your deal: Make sure that you have claimed your business on Facebook Places. If you are eligible, you should see a “Create a Deal” button on the top right corner.   At this time, deals are only available to a limited set of businesses in the US. If you are part of the initial beta, you’ll notice a “Create Deal” button at the top right of your Place. If you are not- don’t worry!  Facebook is committed to bringing this opportunity to everyone and we will keep you posted!

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How to Protect Your Privacy on Facebook – A Must Have Guide

FacebookI am afraid that Facebook has aquired a really bad rep over time as a place for people to exploit themselves, their families, friends, and personal details.  I want to argue, however, that being a Facebook user does not mean that you will have to endure hackers and strange people peeping into your personal life.  Nor is it necessary for people to have multiple Facebook accounts- one for personal, and one for business. I have always believed that it is a far better use of time and energy to have just one big account- and carefully managing your contacts and how much access they have.

I am sharing this article written earlier this year, it is a well known resource to most Facebook users and referred to as the “Holy Grail of Facebook Privacy”.   When I advise our clients to set up Facebook accounts, and be active users in these communities- the very last thing that I want for them is to feel vulnerable and “exposed” to people they may not know.

If you follow the 10 guidelines mentioned in 10 Privacy Settings Every Facebook User Should Know by Nick O’Neill (revised this month)- you will  be able to breath easier.  Nick shows you how to do the following smart steps in “Settings” to ensure your account is seen only by those who you want to see it- and helps avoid potentially embarassing situations among your friends, family and colleagues.   Be sure to read his article and follow the steps outlined:

1. Using Your Friend Lists

2. Remove Yourself From Facebook Search Results

3. Remove Yourself From Google

4. Avoid the Infamous Photo/Video Tag Mistake

5. Protect Your Albums

6. Prevent Stories From Showing Up in Your Friends’ News Feeds

7. Protect Against Published Application Stories

8. Make Your Contact Information Private

9. Avoid Embarrassing Wall Posts

10. Keep Your Friendships Private

These are just ten ways that you can protect your privacy on Facebook. While there are a few other small things to keep in mind, these ten settings are most important. Keep in mind that while you may have turned off the visibility of many profile sections, there is no way to prevent all photos or videos from being visible if friends of yours make the images visible.

The best way to prevent embarrassing items from showing up on Facebook in the future is to not make bad judgements in your personal life. We’re all human though and being completely paranoid about every choice you make is probably not the best way to live your life. Be aware of what privacy settings are available and be conscious of what your friends may be publishing about you.

While you may not want to configure all of the privacy settings outlined, simply knowing how to do so is a great step in the right direction. By following the 10 settings listed above you are well on your way to an embarrassment free future on Facebook!

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