Archive for Social Media

Keep This Handy: The Ultimate Facebook Page Dimensions Cheat Sheet [INFOGRAPHIC]

Keeping up with all of the recent changes to Facebook’s business pages could make a person’s head spin! Good thing we came across this handy infographic from DreamGlow that keeps all of the important info in once place.

Whether you are creating a Facebook ad, profile picture, thumbnail, cover photo, writing copy or uploading a video- this time saving guide tells you everything you need to know. So Bookmark it, Pin it, Tweet it, post it to your profile….do whatever you need to do to keep this handy. Trust me, you will use it.

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New Look for Facebook Pages

We have been helping our clients prepare for March 30th, when Facebook automatically switches the look of Facebook pages to the new TimeLine layout.

Thanks to Mashable.com for this comprehensive description of changes.

Updated Look and Feel

The format of Timeline for brands is quite similar to Timeline for personal profiles. It employs a cover photo at the top of the Page, and the Page is separated into two main columns by a dividing line, which represents the passage of time. This format provides brands with new options for self-expression: They can outline their corporate history with milestones (such as product launches, store openings, etc.) to construct a narrative for their audience.
Reduced Tab Visibility

The new Timeline format does not have the left-side panel of links, which could include hundreds of different tabs. While applications still exist, they’ll display differently, in rectangular panels underneath the cover photo. The width of the Timeline and the space allocated for native apps like Photos means that only three tab panels are viewable at any given time. To see more, users must expand the tab panel by clicking a drop-down box.
No Default Landing Page

With the new Timeline Page format, you will no longer be able to set a default landing Page, a favored feature for many savvy brands. The option was one of the primary ways to control the first (branded) impression a user encountered. Since there are no more tab Pages, there is no way to set one as a default. This will drastically change user impressions when they first visit a brand’s Timeline Page.
Recommendation:You will need to apply new and careful attention to all the top messages in the Timeline, as they will be the first objects seen by visiting users. Likewise, Facebook ads for brands will become ever important, as ads will be one of the major ways brands on Facebook can control a user’s experience. Setting up an advertising campaign for a Facebook promotion or new application will be the only way to guide new and clicking users directly to that application (as landing on this Page cannot be achieved by default).

New Way to Feature Content

One major new feature that marketers will love is the ability to “pin” certain posts to the top of the Timeline. Similar to marking a blog post “sticky,” so that it remains at the top of a blog for a specified period of time, pinning a post to the top of Timeline allows it to precede any other content. A pinned post is distinguished by a small, orange flag. Brands can pin only one item at a time, and the pinned item then exists in two locations — as the top item on the Timeline itself, as well as within its chronological place. Once unpinned (which happens automatically when a new item gets pinned, or the item has been pinned for more than seven days), the post remains in the chronology of Timeline posts, but there is no visual history that it was pinned in the past.

Current Tab Content and Applications Become Outdated

The new Timeline layout displaces Facebook’s existing Page tab configuration (including a tab’s 520-pixel width), and replaces it with a new 810-pixel layout. As a result, existing Page tab content will look centered in the middle of the 810-pixel layout without any adjustments. All applications that remain on a brand’s Page will need new application icons (the new dimensions are 111×74).

Private Messages Between Brands and Users

Finally, brands will be able to send and receive private messages with users. This allows for much deeper consumer interaction, and will also enable Page managers to take extended customer inquiries off the Timeline and into a private message.

 

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Leverage Social Media Tools to Respond to Customer Feedback

Social media brings word of mouth marketing to a whole new level. Thanks to user generated content sites, consumers are more empowered than ever to voice their opinions and share their experiences with the rest of the world.

One of the biggest advantages for companies who utilize Social Media tools is the having the ability to respond to customer feedback: the good, the bad, and yes- the ugly.  Rather than fear negative feedback- turn it inside out and view this as an chance to respond to the feedback and build trust with your customers.  This as an opportunity to show the public that you listen.

Here is an example:  A few years ago found some negative comments about a restaurant managed by someone I knew in a popular dining blog. The comments were posted by an angry customer who had received terrible service while dining. I contacted her to see if she was aware of this. She was aware, but wanted to ignore them so she would not draw further attention to them. She felt that the incident the customer was referring to happened so long ago that it did not matter. However, it did matter- the damaging comments still came up when I did a search!!

She explained that the server who had given the poor service had been terminated, and the customer was given a generous gift card and an apology from the manager. However, this did not stop the customer from going to this site and writing a damaging statement in the comments section. You do not have to be a marketing genius to know how ONE bad review for a fine dining establishment can really hurt business.

I strongly advised her to get in touch with the writers of the blog and let them know some negative feedback has been published about her establishment and request an opportunity to make it right by inviting them to dinner. I also advised her to log into the review site, create her own account with her identity clearly visible and to directly respond to the accusations directly in a diplomatic and respectful manner. Perhaps she could say-

“Thank you for your honest feedback. Our customer satisfaction is very important and we regret that you had the experience described. We handled the situation by……..Please let us know how we could have handled it differently in order to serve you better. We hope to have the opportunity to make it right.”

If I were an outside reader and I came across a genuine, proactive response to poor feedback – I would be more inclined to give that establishment a second look.

Bottom line: Ignoring negative feedback is not going to make it go away. Address negative comments directly and with grace. This gives you an opportunity to learn and grow as an organization and communicate your key message to other customers. By doing this, you demonstrate that you are in tune with your customers.

If your business is not using social media to connect to customers, you are missing a big opportunity.  Here are some tips for businesses to utilize social media tools:

  • Create a Google Alert for your business.  Place the title of your business in quotes like “Out of the Box Marketing”.  You have the option to receive these alerts daily.
  • Conduct a regular audit for your business using Social Mention.  This will search online content and filter it all into a report for you to go through.
  • Regularly search consumer review sites for your brand (like travel sites, electronics sites, Google Reviews)
  • Create a Facebook page for your business (if you have not already done so) and invite feedback from your consumers!

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Facebook’s New Business Page Tip #1: How to Login as Your Business Page

There has been a great deal of chatter about the sweeping changes Facebook has made to Business Pages this month.  Our clients have so many questions about this that we are planning to devote a series of posts to answering them- one post at at time.

With some assistance and explanations from savvy bloggers like JohnHaydon.com, we have realized that in the case of Facebook’s New Business Page Layout- change is good!

Facebook’s New Business Page Layout Tip #1: How to Login and Interact as Your Page

Business Page admins now have the ability to shift/toggle from their personal Facebook Profile to “Page Mode” and interact with other Business Pages as their Business Page.  This is probably the most significant new feature of the new pages launched this month.  What does this mean for you?

  • You can now log in as your page and “Like” other pages and interact with them just as you would from your personal profile.
  • Note: Pages cannot interact with personal profiles unless the profile’s privacy settings are wide open.
  • FAQ: Can I use a separate email and password to use Facebook as the Page I admin? Not at this time. In order to use Facebook as your Page, you must first log in to your personal profile, and then select the option to use Facebook as your Page.

How to do it?  Watch the video below! Got  more questions about the new Facebook page layout? Post them and we find the answer!

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The Buzz……Facebook “Deals” Increases Engagement with Mobile App Users

Image Credit: Facebook.com

Businesses and consumers are benefiting again through Facebook.  It began with the Business Page; then Facebook Ads; then Facebook Places took interactions to a new level with mobile device users.  Now we have Facebook Deals open to some businesses who have claimed their page in Facebook places.

So here’s how it works: You create a “Deal” for your customers and it will appear on their mobile phones when they are near your location- they can take advantage of the deal when they check in on Facebook.  We love that it is currently free for businesses to use- and can be an excellent way to reward Facebook users and build great buzz for your business!  The more value you give your customers, the more buzz your deal will generate.

Depending on your marketing goals, there are four types of deals for you to consider:

Individual Deals

  • Simple, easy to follow
  • Great way to get people into your store or get rid of excess inventory
  • Perfect if you want to offer a one-time deal
  • Flexible – can be used on new and current customers.
  • Examples: Offer a 40% Discount, or a free gift with a purchase from your store, or complimentary appetizer at your restaurant with the purchase of a dinner, etc.

Loyalty Deals

  • Rewards your most loyal customers
  • This deal is claimed by customers after a certain number of check-ins (no fewer than two and no more
  • than 20 check-ins)

Friend Deals

  • Goal is to provide a deal to a group of people
  • Can offer discounts to groups of up to 8 people when they check in together.
  • Great viral exposure for your business because it requires customers need to share you deal with their friends and family

Charity Deals

  • Builds awareness
  • Builds appreciation with your customers- it shows you care about your community
  • You will make a donation in the amount of your choice to the charity of your choice each time someone claims your deal.
  • This is a great way for your business to give back

Here are Facebook’s recommendations when creating your Deals:

Offer your customers a lot of value
Example- offer a 10% – 50% discount or a gift with purchase that is of equal or greater value than the customer purchase amount.

Keep Your Copy Short, Simple and to the Point! The easier for your consumers to read and understand, the more successful your deal will be. Stay away from wordy titles and descriptions.

Avoid “deal fatigue” ! Running too many deals at the same time may be confusing for your employees and customers. Deals that run too long may become irrelevant and may be viewed as readily available discounts that
don’t drive people’s intent to purchase. In addition, pay attention to the number of deals that you run.
Running too many deals at the same time may be confusing for your employees and customers.

To create your deal: Make sure that you have claimed your business on Facebook Places. If you are eligible, you should see a “Create a Deal” button on the top right corner.   At this time, deals are only available to a limited set of businesses in the US. If you are part of the initial beta, you’ll notice a “Create Deal” button at the top right of your Place. If you are not- don’t worry!  Facebook is committed to bringing this opportunity to everyone and we will keep you posted!

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Keyword Research is Crucial to Optimizing Your Blog Content

Do either of these scenarios sound familiar to you?

Scenario #1: You are a very busy business owner who barely has time to search for anything on the Internet- let alone sit down and write a blog post that will be seen on a wide scale.

Scenario #2: You have taken up valuable time to write what you consider to be a masterpiece in your industry- and nobody reads it.

For any business owner, having a company blog is becoming a standard in most Social Media Marketing plans. The benefits of smart business blogging include a better connection to your customers, stronger branding, and more consistent communications…which can result in increased traffic to your site which can mean: more business.

We are finding the “just put it out there and they will come” approach to Social Media is not the best strategy when it comes to getting the most out of your investment of time and money. One very important step to your campaign strategy is to optimize your blog. There are several ways to do this- and it really is not as complicated as you think.

I am launching a series of posts dedicated to helping you understand different tools and techniques that are used to make sure your blogging efforts do not go unseen.

Blog Optimizing Tip #1:  Keyword Research.

Your choice of words is critical- particularly in the title. When you sit down to write, ask yourself “What words would my customers use to search this topic”– and be realistic. For instance, if you own a bakery and you are doing a post on current wedding cake trends- a bad title would be “Some of my favorite styles” .  Perhaps a better,  (though less personal) title would be: “Best Wedding Cake Ideas” (or something similar to that).

You want to think about who your customers are and what they search for. I know this seems like common sense, but you would be surprised by how many bloggers miss an opportunity to be found online just because they did not think about the keywords in their title.

Take a few moments to do keyword research before every post. I cannot tell you how much this quick and easy step will help you become a better blogger and see more satisfying results.

Google’s Keyword Tool is one of the best ways to conduct your keyword research (and it is free & easy to use).  Type in the topic you want to blog about in the “word or phrase”  field  (ex/”Wedding Cakes”) and it will pull up the most searched for terms relating to that topic.

Something to keep in mind: The higher searched terms are more competitive and the “big fish” out there may have a lock on those words (this means you won’t see as much traffic because your blog post could end up on page #256 of Google if you only focus on highly competitive keyword).   You might be better off using a slightly less competitive term- use your best judgement.  The more you practice this- the better judgement you will be able to use when choosing your keywords.  If you want to explore other options there are lots of great tools out there to explore.  Here are a few to get you started: Wordtracker; WordStream; Google Suggest; Thesaurus.com

Here is an excellent video tutorial that breaks down the ins and outs of using  Google’s Keyword Tool

 

I will be doing a series of posts dedicated to sharing the best ways to optimize your blog so you can enjoy increased (and more qualified) Web traffic to your site.  Check back for my next tip!

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Revisiting 10 Golden Rules of Social Media

Revisiting 10 Golden Rules of Social Media
January 5th, 2010 (9:00am) Aliza Sherman 13 CommentsTweet This (248)
http://webworkerdaily.com/2010/01/05/revisiting-10-golden-rules-of-social-media/

As 2010 opens its doors, I wanted to take another look at my Golden Rules of Social Media, published back in May of 2009, to see if I could consolidate those rules into five actions we can take to work better in — and through — social media in the coming year.

Here is the original list of ten social media rules to live and work by:

1. Respect the Spirit of the ‘Net.
2. Listen.
3. Add Value.
4. Respond.
5. Do Good Things.
6. Share the Wealth.
7. Give Kudos.
8. Don’t Spam.
9. Be Real.
10. Collaborate.

5 Things to Do Within Social Media in 2010

Here is how I’d consolidate those rules to the fundamental ideas about how we should be using social media tools and platforms in 2010:

1. Listen. The best way to start your foray in social networks and other social media platforms is to listen. Listen to the conversations already happening around you before you jump in to join them. Listen to the ebb and flow. Listen to the rhythm of discourse. Listen to the stream to make sure you understand — and respect — what is already taking place. You will surely misstep if you do not listen.
2. Add Value. The term “value” is subjective, but once you have truly listened, you will be able to discern with relative certainty what is valuable to any given conversation or community. Can you add value to the conversation, not just an empty voice? Can you be a resource? A supporter? A cheerleader? An organizer? What is your social media value proposition?
3. Respond. If you are listening, you will hear when someone says something that begs your attention. You will hear when someone references you. You now have a door to enter the conversation. And if you’ve listened thoughtfully and have something valuable to share, your participation will be welcome.
4. Do Good Things. At this point in our lives, we should all know right from wrong. We should all want to do the right thing. We know that spamming is wrong — it is invasive, thoughtless, worthless, and a surefire way to mucking up a potential conversation. We know that scamming is wrong. We know that being honest is good and the right thing to be. We know that helping others and being generous is good, too.
5. Be Real. Be yourself. Even if you are representing a company or brand and are using the “voice of the company” or “voice of the brand,” you can still be human. Yes there is a time and place for automating a message, but learn when that’s appropriate. Be present. Be there. If you — or a real person who is paying attention and cares — cannot be there, don’t bother with social media. Remember that people are on the receiving end of everything you put out in more intimate ways than ever before. Don’t abuse that privilege when they let you into their feeds and streams.

What is the most powerful social media lesson you’ve learned in 2009 that can be good advice to others?

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Turning social media into a sixth sense

Turning social media into a sixth sense
The “Holy Grail” of social media isn’t real-time search, but “ambient streaming,” argues Edo Segal. Over time, Segal argues, social media will evolve into a virtual sixth sense — a constant, seamlessly immersive flow of information, passively filtered to meet our needs without overwhelming us. “It may sound like science fiction, but there are engineers and entrepreneurs out there already trying to make it fact,” Segal adds. “We will be seeing the first swells of this coming tsunami in the years to come.”

From: http://www.techcrunch.com/2009/12/20/ambient-streams-realtime/

Beyond Realtime Search: The Dawning Of Ambient Streams

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by Guest Author on December 20, 2009

The following guest post was written by Edo Segal (@edosegal).

It was 1993 and I had just decided to drop out of college. I was a graphic design major in a great art school but decided I want to start my second company. Knowing this would mark the conclusion of my studies there I set out to create my final project. I would write a short story, design and produce it in print. I put out an edition of 300 and gave it to my friends and people who inspired me like author William Gibson.

Cut to November, 2009, when I returned from sitting on a panel at the second Realtime CrunchUp. I had urged the audience and participants that when thinking about the realtime web we should not consider the challenge through the lens of how consumers behave today. I argued that the future potential of the realtime web is not in the misnomer “realtime search,” as the consumption of this signal will predominantly be in what I call ambient streams. These are streams of information bubbling up in realtime, which seek us out, surround us, and inform us. They are like a fireplace bathing us in ambient infoheat. I believe that users will not go to a page and type in a search in a search box. Rather the information will appear to them in an ambient way on a range of devices and through different experiences.

A few days after I got back from the CrunchUp, I was organizing some old documents when I stumbled on I Was Just Dead< , a cyberpunk short story I wrote 16 years ago. A story about a world of augmented reality. A world where at birth a chip is embedded in people’s brains creating a reality where they no longer discern what is “real” and what is augmented in their surroundings (Hear the audio-book or download the free eBook below). It was strange to hear my former self calling out about the importance of augmented reality from across the span of almost two decades of experiences in the digital world, half of which were spent solving the problem of how to filter the massive realtime stream.

When trying to understand something potentially transformative, knowing what questions to ask is more than half the challenge. We are still in the early stages of these changes and don’t yet have the necessary metaphors to make the leap into the future. It is for that purpose that I want to suggest what I consider to be the building blocks of our next big evolutionary leap in how we use technology. The four main building blocks are:

1. Realtime Web (Twitter, news flows, world events, and other information which relates to changes in the world)
2. Published Information (sites, blogs, Wikipedia, etc.)
3. Geolocation Data (your location and information layers related to it, including your past locations and that of your friends, as well as geo-tagged media)
4. Social Communications (social graph updates, IMs, emails, text messages, and other forms of signal from your friends).

Before these building blocks can create an ambient stream which is not overwhelming, all of this data needs to pass through a filter. The Holy Grail is a filter which only serves up information which is relevant based on who you are, your social graph, what you or your friends are doing now, what you or friends have done before, and in context of other information you are consuming. It needs to be delivered wherever you are and on whatever device or display can deliver the ambient stream: mobile phone, laptop computer, TV, heads-up display in vehicle or inside your glasses. The future of how ambient streams might enter our world is illustrated with the following simplistic diagram:

Putting all of these building blocks together will be an industry-wide task. There are a relatively small number of people who have already managed to spend a lifetime thinking about this problem. It has bred several academic disciplines and many sci fi novels and films. These related fields include pervasive computing, everyware and the buzzword du jour augmented reality (AR). All of these technologies produce ambient streams. AR, in particular, (which is focused mostly on methods of how to render information visually) is capturing the imagination of innovators around the globe. The underling technologies that allow devices to marry data to physical locations continue to evolve at a fast pace, and with other disciplines jumping into the mix the magic is finally starting to happen.

One only needs look at a teenager today as they do their homework, watch TV, play a game, and chat while watching their Facebook stream to get a sense for humanity’s expanding affinity to consume ambient streams. Their young minds are constanty tuning and adapting to an age of hypertasking .A very useful metaphor is that humanity is constructing its own synthetic sixth sense. An ambient sense that perceives the context of your activity and augments your reality with related information and experiences. Increasingly, we will be sensing the world with this sixth sense and that will change the way we collectively experience the world. Going back to the point made earlier, the watershed event is when we will be experiencing this “ambient sense” without being in a retrieval mode (i.e. not when we go to the computer or our mobile device to find information but rather as a product of our activity, location, and profile in context with the events and information available to us in a wired world).

We will be seeing the first swells of this coming tsunami in the years to come, but for our children the ambient sense will play a bigger and bigger role as it slowly evolves and weaves itself into their consciousness much like Google search weaved itself into their memory functions. The challenges we face in terms of making real progress stems from the fact that the overarching goal is one that requires a multi-disciplinary approach across a myriad of data sets. While there are many companies executing in each of the quadrants few are in a position to access the full scope of data and therefore the ability to create the Holy Grail of filters is limited. This is where the world of walled gardens and deals with major search providers presents a challenge for progress. Many iterations and mistakes need to be made before we arrive at the right way to collate and filter all these different streams of data into an ambient sense. If only one or two companies are in a position to iterate, progress will be very slow and the probability of success diminished. For success, it is necessary to create an ambient sense that will manage to balance the level of interruption with insight and arrive at the true goal of any sufficiently advanced technology, which is to be transparent and taken for granted as part of the human experience. It may sound like science fiction, but there are engineers and entrepreneurs out there already trying to make it fact.

Is it possible in the age of Facebook, Twitter, Google, and Apple for a startup to innovate across the entire stack to come up with this sixth sense? Chime in at #ambientstreams

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How Can Social Media Marketers Tap into LinkedIn’s Potential?

What about LinkedIn

This is a question I have been asking myself ….I have to admit I spend much of my time in larger social networking communities- namely Facebook and Twitter; – but LinkedIn; is one of those social networking communities where it feels like there is more potential to build a business brand than we know.

It does not have the mass following and hype of Facebook or Twitter…but there is a very active audience in this community that is ready to listen and engage in your conversation.  There are numerous features in LinkedIn that make it simple for marketers to conduct targeted searches and engage in meaningful (and sometimes lucrative) conversations.

How do we harness the potential of LinkedIn?  What can we do to bring value to prospective leads and the community as a whole?

I recommend checking out Lewis Howes article posted this week to find answers to these questions…… Top 5 Ways to Market Your Business With LinkedIn.  He literally wrote the book on tapping into the LinkedIn market when he co-authored ‘LinkedWorking: Generating Success on the World’s Largest Professional Networking Website’- so he may know a thing or two about LinkedIn.

Here is a summary of his 5 best practices tips…..Be sure to read his full article.  I look forward to putting all of these into practice and will let you know the results!

LinkedIn Tips From Top 5 Ways to Market Your Business With LinkedIn

1: Use LinkedIn Groups Receive Tons of New Leads Daily
Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead……Here’s how to maximize your LinkedIn group:

1. Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section.
2. Add keywords in the title of the group to be found on Google.
3. Add your company website or blog to the group to drive traffic to your site.
4. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member.
5. Send a weekly message that adds value for group members and drives traffic back to your site.
6. Connect people in the group by making introductions to those who could potentially do business with one another.

#2: Ask (And Answer) Questions: Build Your Credibility with LinkedIn Answers

Here are some tips for answering questions….First, set up the “Answers Application” on the bottom right-hand side of your home page for the subjects you know best.

1. Research the person who asked the question, and find a way to tie in a personal response with something from their LinkedIn profile.
2. Be as helpful and resourceful as possible when answering the question.  Give tips, website links with additional information, or even recommend someone who is the best expert on that topic.
3. Leave the answer with an open invitation for more communication by asking them to contact you privately if they need any extra help.

All of these tips will help you gain the most out of answering questions, and will help you build powerful relationships that will grow your business.

#3: Create Powerful Events

Hosting an event is a great way to build your business (see events under the ‘More…’ news in the LinkedIn navigation bar).  LinkedIn has an events platform that allows you to target thousands of professionals for free.

Due to the viral nature of LinkedIn, once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for you.

Creating an event on LinkedIn is simple.  Answer a few questions and start promoting your event.  Send an invitation to the people who would be interested in the event based on region or niche. You will notice a wealth of opportunities from hosting your own event.

#4: Run an Advanced Search in Your Target Market

The advanced search function helps you get in touch with the exact people you’re going after. Simply click on “advanced” on the top right side of your home page next to the search box.  This will take you to a clean page where you can input anything you need to find the exact lead you are seeking.  You can search by industry, keywords, company and title, to mention a few.

#5:  Send Personal Messages

Once you find leads, you want to send them personalized messages.  The best way to drop any walls—and give yourself the best chance of making a sale—is to connect with someone on as many personal levels as possible. Look at their profile, find out which companies they’ve worked for in the past, which school they attended, what groups they’re in, listed hobbies and who your mutual connections are.

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How to Protect Your Privacy on Facebook – A Must Have Guide

FacebookI am afraid that Facebook has aquired a really bad rep over time as a place for people to exploit themselves, their families, friends, and personal details.  I want to argue, however, that being a Facebook user does not mean that you will have to endure hackers and strange people peeping into your personal life.  Nor is it necessary for people to have multiple Facebook accounts- one for personal, and one for business. I have always believed that it is a far better use of time and energy to have just one big account- and carefully managing your contacts and how much access they have.

I am sharing this article written earlier this year, it is a well known resource to most Facebook users and referred to as the “Holy Grail of Facebook Privacy”.   When I advise our clients to set up Facebook accounts, and be active users in these communities- the very last thing that I want for them is to feel vulnerable and “exposed” to people they may not know.

If you follow the 10 guidelines mentioned in 10 Privacy Settings Every Facebook User Should Know by Nick O’Neill (revised this month)- you will  be able to breath easier.  Nick shows you how to do the following smart steps in “Settings” to ensure your account is seen only by those who you want to see it- and helps avoid potentially embarassing situations among your friends, family and colleagues.   Be sure to read his article and follow the steps outlined:

1. Using Your Friend Lists

2. Remove Yourself From Facebook Search Results

3. Remove Yourself From Google

4. Avoid the Infamous Photo/Video Tag Mistake

5. Protect Your Albums

6. Prevent Stories From Showing Up in Your Friends’ News Feeds

7. Protect Against Published Application Stories

8. Make Your Contact Information Private

9. Avoid Embarrassing Wall Posts

10. Keep Your Friendships Private

These are just ten ways that you can protect your privacy on Facebook. While there are a few other small things to keep in mind, these ten settings are most important. Keep in mind that while you may have turned off the visibility of many profile sections, there is no way to prevent all photos or videos from being visible if friends of yours make the images visible.

The best way to prevent embarrassing items from showing up on Facebook in the future is to not make bad judgements in your personal life. We’re all human though and being completely paranoid about every choice you make is probably not the best way to live your life. Be aware of what privacy settings are available and be conscious of what your friends may be publishing about you.

While you may not want to configure all of the privacy settings outlined, simply knowing how to do so is a great step in the right direction. By following the 10 settings listed above you are well on your way to an embarrassment free future on Facebook!

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How to Find Relevant Information and People in Twitter- A Simple Explanation

I frequently come across people who say- “I Just Don’t Get Twitter! What’s the Point? ”  Everyone knows that Twitter is new and popular- but how do you use it to benefit you?  In my head- I know the answer to this question, but I cannot seem to make the right words come out in the right order: “Well…ok, you see, people post tweets…and then you tweet them back…and they find and follow you…and stuff..you know.  You should do it…it will help your blog and…stuff..because you know…ummm…how can I explain it…uh…I guess…people will find you when you search…them- ach!!”  Not exactly the most helpful advice.

For Twitter newbies- all they see is an endless stream of weird and pointless information. The Twitter guys knew this was a growing issue- so they recently added a search bar on the homepage of Twitter and in your profile page.  See  It’s Official- Twitter is a Search Engine.  Whenever I try to introduce and explain Twitter to somebody who has never used this site before, I am usually met with a glazed over stare that screams- “I have no idea what you are talking about”.

Finally- the wonderful guys at Commoncraft have created a video that explains how we can use Twitter Search so that we are actually benefiting from this huge social network.  I hope this video helps people to understand the value of Twitter- heaven knows that I struggle with explaining it!  Please let me know if you found this to be helpful!

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